Sidewalk Toronto

Client: Sidewalk Labs (Alphabet)
Agency: Big Spaceship
Role: Associate Design Director
Year: 2018

Concept mobile designs for Sidewalk Toronto’s Master Innovation and Development Plan. Sidewalk Toronto is a complete community spearheaded by Alphabet owned Sidewalk Labs that combines forward-thinking urban design and technology to radically improve city life. With digital services a core part of this new neighborhood, all aspects were crafted with inclusivity in mind. Design principles and rules were chosen with a strong bias towards clarity, easy comprehension and a touch of playfulness.
My role was to unify a collection of design concepts under a consistent and cohesive digital look and feel, as well as develop a UI “toolkit” for designers to work from as the project moves from concept toward implementation.