IAMS Breed Selector

Client: Mars
Agency: Tribal Worldwide
Role: Senior Designer
Year: 2017
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Redesign of IAMS’ popular and comprehensive online dog breed selector. With the ultimate goal drastically increasing the quiz’s completion rate, this soup to nuts build featured a new, more friendly look and feel, responsive design and tightly streamlined UI.
I worked as design lead, both establishing the visual direction and crafting the designs.