Client: Pfizer
Agency: Tribal Worldwide
Role: Senior Designer
Year: 2016
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Site redesign for Pfizer brand Advil, the #1 selling pain reliever. This complete site overhaul features a revamped brand aesthetic and fully responsive design. Previously a collection of visually and functionally disparate products, the new build follows a modular structure, with four uniquely color-coded sites for Advil and its three sub-brands (Advil PM, Children's Advil, and Advil Cold Allergy) — all of which live within one cohesive design system.
I established the creative direction, crafted the initial UI, and oversaw the design production team.