Site Redesign
Lead Designer
Agency: Tribal Worldwide

Site redesign for Pfizer brand Advil, the #1 selling pain reliever. Launched in the summer of 2016, this complete design overhaul features a responsive and modular structure with four visually unique sites for Advil and its three sub-brands (Advil PM, Children's Advil, and Advil Cold & Allergy) — all of which live within one cohesive design structure.